Altar'd State

I designed the full visual identity for Altar’d State’s hiring campaign, creating a cohesive look that felt fresh, inviting, and true to the brand. This included graphics, color direction, typography choices, and campaign assets used across social media, email, and in-store. The goal was to create a unified, eye-catching identity that drew in applicants while staying aligned with the uplifting Altar’d State aesthetic.

Hiring Campaign Identity Design

I created the visual identity for Altar’d State’s Hometown Activation, handling everything from design to planning. I developed the campaign look and feel, designed all supporting assets, and brought it to life in-store — down to the custom ribbons we tied on the boots. I helped market the activation within our community and worked alongside the team to plan and execute the in-store experience. This project blended design, creativity, and hands-on event execution, and it became one of my favorite moments with the brand.

Hometown Activation — Identity Design & Event Planning