RECENT WORK

Shop Fancy - Letters From The Garden

For Shop Fancy’s Letters from the Garden campaign, I helped bring a soft, feminine story to life through design that felt personal, romantic, and intentionally detailed. 

I designed a marketing email that focused heavily on storytelling, creating a sense of connection as if each customer was receiving a personal letter from the collection itself. From there, I extended that same visual language across every touchpoint, including matching Instagram stories, in-feed launch posts, SMS, a refreshed profile picture, and web banners.

Every piece was designed to feel cohesive and immersive, so the experience carried that same feminine, lacy, nature-inspired feeling from email to social to site. It became less about a product launch and more about stepping into a soft, romantic world that felt personal, thoughtful, and beautifully considered.

Shop Fancy - The Club Edit

For Shop Fancy’s The Club Edit golf collection, I brought the campaign to life through a cohesive creative system that blended sport-inspired elements with Fancy’s signature feminine style. I designed a custom collection logo that set the tone for the drop, pairing it with a marketing email that focused on connection and storytelling while introducing the collection in a way that felt engaging and personal.

The direction leaned into a retro golf aesthetic, using nostalgic details and subtle sport-inspired visuals while still staying true to Fancy’s elevated, fashion-forward identity. From there, I carried the same visual language across every touchpoint, including a refreshed profile picture, web banners, in-feed posts, Instagram stories, and supporting campaign assets.

Every piece was designed to work together so the launch felt unified and intentional across platforms. The result was a campaign that told a complete story, merging golf-inspired nostalgia with a modern, feminine lens that felt distinctly Fancy from start to finish.

Shop Fancy - Summer's Calling Edit

I created a cohesive design rollout for Shop Fancy’s Summer’s Calling Edit across every touchpoint, including in-feed posts, story content, line sheets, and a refreshed profile picture. Even with a fast turnaround, every asset was intentionally designed to work together so the campaign felt unified and seamless across platforms.

Across social, I focused on building a simple but engaging story that guided customers through the drop and made them feel connected to the collection as it unfolded. The result was a mini campaign that felt easy, nostalgic, and inviting, encouraging customers to step into the feeling of summer and naturally want to shop the pieces.